Codes and Conventions of Magizine Adverts (Research)

• Following the codes and conventions of a print advert, the advert should have one striking image that captures the audiences attention and intrigues them to find out more.

  

• The poster must follow the required size of what the channel requires. Usually A4 landscape • The slogan must attract the audience and also anchor to the image.  

• The print advert must include the channels logo, While producing ours for channel 4 we had to follow guidelines of the size and placement of the logo.

     

• The scheduling information should be clear for the audience to see, it should present the date, day and time, also sometimes should be placed in a colour block to make it stand out to the audience even more. 

  

• There must be a simple colour scheme.- The name of the program should also be presented in a colour block. 

• There must be a simple colour scheme.- The name of the program should also be presented in a colour block.

I have looked into some other artists magazine adverts and found the following characteristics.

Calvin Harris I create disco album, We can see in the picture above there is large text placed on each side of the main graphic in the middle that reads the artist name. Obviously it is a convention to have the artist name as it is essential to push and artists brand image. It is also one of the most dominating parts of the magazine advert which is typical of any magazine advert.

Furthermore the text which reads "I Created Disco the album" is, of course, as the name of the album. The use of a date after this ensures the viewer is aware of when the album is out, allowing them to purchase it. Then we can see in smaller writing that reads "includes the singles". This denotes what tracks are included within the album and may attract the target audience as if they recognise the song names they may decide to purchase the album. And obviously this is the main purpose of a magazine advert.

We can see in the bottom right hand corner of the poster a promotional picture for amazon which of course tells people and audiences where to buy the album, potentially securing a purchase. Also we see the log of the record label again allowing the viewer to identify who produced the music.

Other design choices such as the yellow used for the background which connotes happiness, ensuring a chilled, cheerful vibe which may make the viewer feel good. This should in term draw them in as It will encourage the purchase the album. Again with colour we can look at the black and white head of the artist himself. These colours help him to stand out creating an eye catching contrast for the viewers.