My first idea is to have a simple screenshot from the production preferably a close up of the protagonist, this will be done in order to create a brand image for the video. Meaning when people see the magazine advert they may look at the character portrayed and want to see his significance to the band and if he has a story behind him. I will also create my own hand written title using a scanner to digitalise it. With a completely black and white theme, however I may play with the idea of having all the colours as black and white apart from one so it highlights the parts of the image I want.
Secondly I may also use another image from another frame of my production of the shadow shot I plan to shoot at the end. This will then provide mystery and a very original album add as I have done vast research on the matter of album art and I'm yet to see anything like it. Again I will use a large title however I will use the vertical text tool to have the text fall down the sides. I will use a yellow and black colour scheme as lately I have seen a lot of yellows in graphic design, this may be due to it's connotations with happiness. Part of the reason I plan to make it black and yellow is because it is also another very popular colour combination as it contrast the very dark with arguable one of the most noticeable colours. However this is not my favourite idea as I feel that yellow isn't that synonymous with the indie music genre or the horror music video genre I have. It will be much like the Calvin Harris magazine advert for I created disco. 
Thirdly I had the idea to have very large texted using a font that almost looked as If it was straight from a silent movie spread across a black background with on picture in the center splitting some text off at the bottom and the top, much like that of Kanye West's advert for his album Yeezus. The picture would have been of one of the important props within the production itself for example the expressionism book I have thrown into the caldron.
Finally, I had the idea to have a very simplistic design with no screenshots of my actual production but instead just have a plain black background with simple text that says the release date of the album and the name of the band and album. This is an option as I it will appear to very professional as it will appear simple and clean. However I'm tempted to see what it would look like if I was to use my own font by scanning in text as I mentioned before instead of taking a font from stock premiere. It may look similar to the magazine ad you see to the left for AM by The Artic Monkeys. 
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