Tuesday, 18 October 2016
Feedback 2
Here is my second set of feedback after I received my last set of advice.
Pitch Mrk 2
This is my second pitch more written details are in my blog on my first pitch.
Wednesday, 5 October 2016
My Taget Audience
Possible appearance of JAWS audience |
Age
Best Coast are similar band to JAWS and they have a following which has a low average age. My source for this is https://yougov.co.uk/opi/browse/Best_Coast. Where we see the average age is around 14-18. Peace another similar band has a similar age meter with it slightly older than that of Best Coast, so I feel I would be correct in saying that JAWS would have a very similar audience or at least core audience. So feel 14 - 18 is an appropriate age range. However, of course there is a section of the indie genre who are above the age of 20, but of course this isn't as large a group as that of the core audience of age 14-18. That I would consider my secondary audience when it comes to the age demographic. However I do admit other figures on the you gov website as seen below that show that more people of the ages 25-39 like similar bands to JAWS, however as it is a much wider age range I decided to take into account the 18-24 year olds as compared to the rest of the population as a whole ,because 16% more people in of the age range of 18-24 like similar bands to JAWS compared to the 9% difference between population and people who are into the band. All of these statistics are sourced from the link above and are seen inn the screenshots below. So from this I plan to input more teenage themes in my music videos in order to make my core audience and secondry audience
Gender
Through Looking at other bands I have found out that the majority of people who listen to JAWS or at least related artists are male, however only by a slim majority so in general there is a fair balance between gender. So this means I'm going to take this in mind during the process of making my video so I can have the video appeal to the widest audience possible. To do this I will ensure I use an actor that will appeal to the female population. Using the premise of the male gaze that being that I use attractive male characters In order to attract and interest female viewers. Secondly, my video also has purely male characters in which will give the male audience something to relate to, furthermore I could also say by using the attractive male protagonist could be taking advantage of the gay gaze. Which is of course the use of attractive character in order to attract the opposite sex to watch the film.
General Beliefs
On the whole people who are into indie pop, indie rock and dream pop are in general left thinking progressives seen by yougov stats seen in the screenshots below for Best Coast. This is probably because their demographic is young, and stats show the younger you are the more left wing you are as youth gives you an idealistic view of the world. So from this I have decided to use the left leaning communist manifesto as a prop within my video. Furthermore I primarily am doing this in order to reference the communist movement that was taking place at the time of German expressionist movement, because I have taken such a string influence from such film makers like F.W.M.
Film and Television interests
The website yougov give you the ability to look at what somebodies TV likes may be if they like a particular band. Through this I again used the band Best Coast in order to identify the likes of the type of person who would listen to the band JAWS as they don't have a page on yougov as of the size of the band. From this recourse I found out that the people who like this genre of band tend to like the following films.
Which shows us overwhelmingly that the most popular genre is horror, which is why my production is going to be of this genre. As my narrative follows a very similar story to that of the famous film and story of Frankenstein. I feel this will ensure that I attract and engage the audience I'm aiming for.
In conclusion, the audience for the band JAWS tends to be of either male or female of the age of 16-24. Who is in general left leaning in political ideology and into indie music and horror genre productions.
This audience section was copied from my artist research so may look familiar. However it very much applies as with this video I'm trying to appeal to those who listen to the band JAWS and of course to a wider audience in order to attract new listeners. In conclusion, the audience for the band JAWS tends to be of either male or female of the age of 16-24. Who is in general left leaning in political ideology and into indie music and horror genre productions.
Possible appearance of my core target audience |
they would be in general left leaning in general beliefs, as of there age and the design and props I tend to use in the video.
Possible appearance of my secondary target audience |
My secondary audience I feel will be mostly made up of people in there 30's who have a general interest in horror style videos and indie music. Furthermore if I have grainy footage it may be reminiscent for the viewers as that will be the style of video they used to see. This may even extend my audience to extreme degrees as it is a twist on the old story as it is a Frankenstein adaptation Lastly, it will be a mix gender demographic, however I do feel that females will be more dominant as my secondary audience as it can be a stereotype that males are more into horror as it can be seen as a manly activity. But as gender isn't and important aspect as I still believe there will be a reasonable split between genders with no overwhelming majority as this aspect it's not particularly important in the area of secondary audiences because it tends to just be the opposite of a primary audience.
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