The general genre of JAWS is indie rock, alternative rock and other sub genres. Much like the 5 music video analysis overviews I have written. I found that in the indie and rock sub genres we tend to see the following conventions.
- Black and white themed, meaning that we see the background colours to be in general dark and low key E.G You're a Germ.
- Some bright pastel colours, like yellows, geens and deep blues. For example the Blossoms, Charlemagne video where the walls in the foreground are deep blue seen below.
- Costume has no real convention, meaning that in indie music videos as a convention is wearing alternative forms of clothes unlike heavy metal bands who we see dressed in dark leather on the most part.
- In general indie and alternative rock videos have a darker story line for example You're a Germ by Wolf Alice and the Bad Company video itself.
- Tend to have a retro feel or look. For example the grainy footage in Alvvays's video Adult Diversion and Luv Hold Me Down by The Drowners. What I mean by this is that the footage in fact looks like it was shot years before it was.
- Transitions tend to be clear cut.
- Tend to be a mixture of performance and narrative. So will cut from a story to pictures if the bands.
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