Tuesday, 27 September 2016

Genre Researh Evaluation (Indie and Rock Sub genres)

I have researched several music videos in the same genre as the song Bad Company by JAWS, these being: Best Friends by Palma Violets, Luv Hold Me by The Drowners, Charlemagne by Blossoms, Money by Peace and You're a Germ by Wolf Alice. I also did more in depth analysis of songs like change of heart which are loosely link to the band JAWS by genre.

The general genre of JAWS is indie rock, alternative rock and other sub genres. Much like the 5 music video analysis overviews I have written. I found that in the indie and rock sub genres we tend to see the following conventions.

  • Black and white themed, meaning that we see the background colours to be in general dark and low key E.G You're a Germ.
  • Some bright pastel colours, like yellows, geens and deep blues. For example the Blossoms, Charlemagne video where the walls in the foreground are deep blue seen below.
  • Costume has no real convention, meaning that in indie music videos as a convention is wearing alternative forms of clothes unlike heavy metal bands who we see dressed in dark leather on the most part.  
  • In general indie and alternative rock videos have a darker story line for example You're a Germ by Wolf Alice and the Bad Company video itself.
  • Tend to have a retro feel or look. For example the grainy footage in Alvvays's video Adult Diversion and Luv Hold Me Down by The Drowners. What I mean by this is that the footage in fact looks like it was shot years before it was.
  • Transitions tend to be clear cut.
  • Tend to be a mixture of performance and narrative. So will cut from a story to pictures if the bands.


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